How to Approach the Youth in your Marketing Efforts
A large part of the population is made up of the millennials. We then see the Generation Z members contributing another large segment to the overall population. The combination of those segments makes up about half of the total population we have. When you are selling, especially when marketing, you need to pay attention to this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups care about the experience in the event. The older generations were interested in the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. There is a need to show them what impact and influence the experience of using your products and services will give them.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms should replace all your print and traditional media marketing platforms.
You also need to tell them what your brand is about. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. It helps if your brand is one that takes into consideration some of their major issues. They are concerned over matters such as global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
You also need to adopt gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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